Karma Drinks – Apple Juice

(Post theme: Karma by Taylor Swift)

Last time, Foxton Fizz (Pineapple), this time: Karma Drinks, Apple Juice.

This comes in a glass bottle with a regular cap, which is again a great start. Aluminium is ok, but glass is almost always nicer, and it is convenient to be able to close it again, although 300ml makes that unlikely. 300ml is, for me, a bare minimum volume, so Karma just squeaks in there.

The Karma drinks are quite widely available in cafes in my experience, but I don’t generally see them in supermarkets or service stations. I ordered online, which worked perfectly, even with rural delivery. (I do wonder if my postie is annoyed at how many large/heavy parcels I get, or likes that these contribute to the continued existence of the rural post service.)

I find it strange that fruit juices are typically vague about exactly which variety they are. Why “Apple Juice” and not a specific variety of apple? I imagine it’s because it’s some mix, but I doubt there is a lot of variation because that would significantly change the taste and customers wouldn’t like that (and I’ve never noticed it). Saying it’s a blend of variety x, y, and z would work fine. This one is a vague as most: it’s just “apple” (from concentrate).

The taste is fine. It’s not the best of apple juices, but it’s pleasant. Probably a green apple, not super crisp but quite mellow. Good straight or over ice.

Karma has a gimmick that they donate to good causes (hence the name). I have no idea (and no inclination to research) how significant this is, but it’s a nice thought. I imagine this is a significant reason they’re a feature in so many cafes. It’s a nice bonus, but I wouldn’t choose one of their drinks over a different, better tasting one, because of it.

Overall, I would drink this if other superior juices were not available (am I scoring? If so, 6/10).

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